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There are certain principles I follow when I write Ads. I have learnt how to put across the detail explicitly with training experience and generally first researching about the market in which I wish to place that Ad.
The rules I follow may be useful to you.
RESEARCH YOUR MARKET
1..write the AD with the primary aim of getting maximum exposure within the market you are advertising and get maximum results.
KEEP IT SIMPLE
2..keep in mind that that AD message should have clarity of content with not too much detail, simple to understand and depending on where your AD will appear, keep in mind that some ADs have limitations on the size of your copy(*)
CREATE INTEREST
3..Prepare your AD with the intention of creating interest, attention and a response. That should always be the aim.
USE DIFFERENT FONT SIZES TO HIGHLIGHT YOUR DETAIL
4..Try to get the reader of the AD to notice the most important part of the AD through either altering the font or highlight it and let the writing be visible from a distance. It should catch the eye and stand out amongst other ADs if for instance you have a notice board on which you will place it.
5.. should always have the correct contact information to enable those responding to it to have immediate and easy access.
LEARN FROM WWW TRAINING SITES
6..there is a considerable amount of information on any available topic you wish to learn on the World Wide Web and this can be your source of help. You will at least get some idea on how to write an AD and as you prepare them continuously, you will be able to focus on what content to include that is relevant.
7..Practice writing on various topics
I always keep in mind when writing an AD is that I do not disclose all the details about my venture in my AD because the aim is to have as many people contact you to find out more about your advert.
* copy will be the AD that you finally print to use in your advertising campaign
HAPPY ADVERTISING
